We have all experienced coming out of a store or a supermarket having spent much more than we planned. We may have even shot the family’s monthly #budget on a single trip. How does this happen and what can we do to protect us from ourselves and our own impulses? Why do we act this way?
We are surrounded by pictures of buying our way to happiness. We see ads in newspapers, magazines and on TV showing beautiful happy people and families. They are happy because they are consuming some food or own some product. The message is clear if you buy this product, you will look just like this and you will be happy too.
In the store aisles there are ads to reinforce what you have seen or read. It is all designed to draw you into the belief that a product will satisfy some inner need and make everything in your life better. This has all been very scientifically studied and planned out by the companies that are trying to sell you their products and a host of psychologists they employ.
How do you get past this? The solution is very simple but not easy to implement. Make a #shopping #list. While you are quietly sitting at home make a list of what you need and what you are planning to buy. If you are familiar with store you are going to make the list in the order of the way you traverse the store. Bring the list with you and check off each item when you buy it. Do NOT buy anything that is not on the list because that will open up the flood gates. Almost any item you “forgot” can be purchased the next trip.
Following this strategy will amaze you. Not only will you save money, but this simple strategy will help you break the habit of allowing yourself to be controlled by the advertisements. You will shop according to your needs not your wants.