Why is social media important?

In order to the most leverage from your complaint it is important to make certain that the greatest audience sees it. In our new economy where people are constantly trying to stay in touch with each other and with what is happening many companies are constantly monitoring the social media to make sure their reputation is a good one. Posting a problem to the social media assures that you will be able to reach many people and apply maximum leverage to the company that has caused your problem.